After years in the wilderness, with this year’s Worldwide Developers Conference (WWDC), I’m cautiously optimistic Apple is finally seeing what some of us have been saying for years. Having fumbled its big unveilings for years straight while letting AI whiz past it, there is at least a glimmer of hope. Is it well founded?
Last week, I grumbled about Apple’s “vision” which is visionless at worst and horribly dystopian at best. What could have been different? I found myself imagining what WWDC23’s big announcement might have been if Steve Jobs were still living.
Last week I saw a short video that demonstrated an amazing new fabric. Controlled by a small “smartphone” application, this fabric changes color. It is very expensive, so the only people who will have garments made from it are teenagers.
I watch Apple’s Worldwide Developer Conference (WWDC) keynote every year like people watch the Superbowl — snacks, celebratory anticipation, the works. The greatest ones over the years remain memorable long after, conveying master showmanship and a clarity of vision for technology that makes life better. Ironically, while introducing a device called Vision Pro, this year’s conference felt like an aimless stumble towards dystopia.