Last week, I grumbled about Apple’s “vision” which is visionless at worst and horribly dystopian at best. What could have been different? I found myself imagining what WWDC23’s big announcement might have been if Steve Jobs were still living.
I watch Apple’s Worldwide Developer Conference (WWDC) keynote every year like people watch the Superbowl — snacks, celebratory anticipation, the works. The greatest ones over the years remain memorable long after, conveying master showmanship and a clarity of vision for technology that makes life better. Ironically, while introducing a device called Vision Pro, this year’s conference felt like an aimless stumble towards dystopia.