Jan 26, 2003
Scott Allen wrote in to let us know about an interesting sounding web cast that he will be presenting on Tuesday. Details follow below.
Software Product Marketing (SPM) eGroup announces its first professional development Webcast:
The Role of Product Marketing in an Open Source World.
January 28th, 2002, 9AM PT, 12PM ET, 5PM GMT, duration 90 mins.
Scott Allen, Presenter
Topics covered will include:
- How open source software on one end and bundling by larger vendors on the other are putting the squeeze on commercial software startups
- An analysis of the lifecycle of a new software market segment
- An overview of various open source business models
- Overcoming the hacker stigma and other barriers to entry
- How can open source compete against multi-million dollar marketing budgets?
- How does product marketing fit into the various open source business models?
An introductory presentation will be followed by a moderated discussion (VOIP).
The event is FREE and all are welcome to attend. For more information, visit: http ://spm.interwise.com/spm/iSeminar/BP5079/default.asp: The software used to view the presentation is only available for Windows, unfortunately.