People love this year’s Budweiser commercial. I get it: it’s beautifully filmed and feels good when so much is angry, ugly or both. It is also real to a surprising degree: the commercial was filmed with cameras, not constructed with computers.
The Zippy Crew speeds through a bunch of sports related topics — including the return of baseball — and then turns to the “He Gets Us” campaign, the Asbury Revival and controversy around the old praise song “Above All.”
Early in the baseball season last year, I heard a curious commercial on the radio. It was talking about a man rejected by his friends and suddenly ended with “He Gets Us. All of Us.” A few more airings and I realized it was a series of ads about Jesus, describing how his experiences on earth were like our own. Like Jesus Himself, the ads have managed to anger a wide variety of different folks. Jesus gets us, but once again, we struggle to get Him.