It hit me like a bolt of lightning last week, as I saw the OPEC logo flash on the television screen. It is, at best, a doodle and not a very good one at that. The thought had been simmering in my mind — “cogitatin’” as an old friend put it years ago — since I first saw the ridiculous NATO logo. This comprises a four-pointed star of the sort drawn by every third-grader, along side the letters “NATO” over the letters “OTAN,” or “NATO” backwards. It does not strike me as something sufficiently sophisticated to characterize as an idea.