[CS-FSLUG] Sirius Doesn't Get Planned Ad Rate for Stern

[dmc]

> Well, here's a little good news.  They at least didn't
> profit as much as they had hoped from promoting his
> adolescent sleeze on satellite radio.
> 
> If they do badly enough vs their investment in Stern
> perhaps some of the bosses who hired him will be fired
> and replaced with less Machievellian folk.
> 
> doc
> 
> 
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Sirius Doesn't Get Planned Ad Rate for Stern
> 
> Buyers report that Sirius Satellite Radio is getting less than half the 
> ad rate it originally asked for to advertise on Howard Stern's show, 
> Mediaweek reports (via Billboard Radio Monitor). And without a way to 
> verify how many of Sirius' 3.3 million subscribers tune-in to Stern, 
> some feel that's too much.
> 
> Advertisers on Howard Stern's Sirius Satellite Radio show, which include 
> the Vermont Teddy Bear Company, Heineken and some online gambling Web 
> sites aren't paying the same rates they paid for Stern when he was on 
> traditional radio and certainly aren't paying the $20,000 rate floated 
> last year by Sirius executives or the $27,000 Stern got for a live read 
> while he was on traditional radio.
> 


-- 
A blessed New Year to all!
David Colburn, D.Min., M.A.Co.
edoc7 at verizon.net

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