[CS-FSLUG] Sirius Doesn't Get Planned Ad Rate for Stern

[kd4e]

Well, here's a little good news.  They at least didn't
profit as much as they had hoped from promoting his
adolescent sleeze on satellite radio.

If they do badly enough vs their investment in Stern
perhaps some of the bosses who hired him will be fired
and replaced with less Machievellian folk.

doc


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Sirius Doesn't Get Planned Ad Rate for Stern

Buyers report that Sirius Satellite Radio is getting less than half the 
ad rate it originally asked for to advertise on Howard Stern's show, 
Mediaweek reports (via Billboard Radio Monitor). And without a way to 
verify how many of Sirius' 3.3 million subscribers tune-in to Stern, 
some feel that's too much.

Advertisers on Howard Stern's Sirius Satellite Radio show, which include 
the Vermont Teddy Bear Company, Heineken and some online gambling Web 
sites aren't paying the same rates they paid for Stern when he was on 
traditional radio and certainly aren't paying the $20,000 rate floated 
last year by Sirius executives or the $27,000 Stern got for a live read 
while he was on traditional radio.

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A blessed New Year to all!
Thanks! & 73, doc kd4e

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