[CS-FSLUG] How to keep from getting spammed?

[Jerry Van Brimmer]

On Friday 24 September 2004 22:01, Nigel Ridley wrote:
>
> I too have been considering the challenge/response type of system but
> haven't implemented it yet because of the problems with folks getting
> peeved about it.
>
> The answer to why people spam is changing from a purely commercial
> interest to a working relationship with crackers (mainly from Russia) --
> remember the last round of IE vulnerabilities and bank websites?
>
> From a purely commercial viewpoint here is a copy of a message I got a
> while back as to the value of spamming:
>
> <quote>
> ..considering broadcast email advertising?   look at this article...
>
>
> "According to Cunningham's figures on mortgage leads, he can get
> a click-through rate for his messages from anywhere between 1:60
> to 1:240, which means that one person will respond for every 60 to
> 240 e-mails; for AOL e-mail addresses the click-through rate is as
> favorable as 1:19. His commission rate varies from $8 to $16 per lead.
>
> While that figure doesn't translate into actual sales (and he won't say
> what that percentage is), the figures are still impressive. For four
> days worth of work, Cunningham can send 240 million e-mails, which
> return 1 million (1:240) to 12.6 million (1:19) click-throughs. If only
> one-half of 1 percent lead to sales, he has still made anywhere between
> $40,000 and $1 million."
>
> Nigel

Thanks for this info Nigel, I had no idea.

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